Our Story...
The founder
Nicole
In my career as a Neonatal Nurse and Health Visitor, I have worked with families from the moment their baby is born. I have learned about the importance of parental bonds and how they impact babies as they grow.
I took my career from those first moments of birth looking after sick babies in the hospitals, to following the parental journey at home through health visiting but I didn't want the journey to stop there...
the product
Baby Bum Balm
So, after years as a specialised baby nurse I wanted to bring you more than just a cream.
Formulated with love, our breathable bum balm works wonders by creating a cosy shield around your baby's bum, protecting their delicate skin from the outside world irritants. It's been created to enable you to give your baby a hug in a tub that moisturises and soothes delicate areas.
My inspiration
Maya
Inspired by my niece, who taught me the power of a loving bond, first hand.
I created a product range, developed with dermatologists, harnessing meticulously selected ingredients that protect, soothe, and nurture. Fostering a deeper connection between every application.
All thanks, to my loving niece, ‘Mooska’.